Customer case (Household Appliances Sector): Usidestock
3 February 2025
We’re delighted to be working for the first time with Franck POISSON-SERUS “Votre communication digitale sans contrainte” and his agency WEB276!
Together, and for his client Usidestock located in Normandy, we set up a hard-hitting local drive-to-store campaign announcing the arrival of major household appliances and 10 days of madness at rock-bottom prices from January 29 !
🔑 The concept ?
An effective local strategy thanks to our geolocation technology, enabling us to target the audience located within an isochronous zone with a maximum travel time of 30 minutes by car around the point of sale.
🎯 Ultra-precise targeting :
In addition to geographic targeting, Usidestock also takes advantage of our data targeting tools during its campaign to reach consumers present in its communication zone and most likely to be interested in its offer:
- Hard discounters
- Household appliance shoppers
- Household decision-makers
🏆 The result ?
A tailor-made campaign to maximize store traffic and boost sales, while meeting consumers’ local expectations.
💡 Would you also like to communicate about your sales, arrivals or limited stocks ? 👉 Contact our Customer Success team to build a drive-to-store strategy that makes a difference.
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
