CMI Média Régions strengthens its digital offering with Proxistore

27 June 2024

CMI Media Régions is strengthening its digital offering with Proxistore, a leader in local digital advertising thanks to its patented geolocation engine.

This partnership complements and strengthens CMI Media Régions’ Adtech offering, which already includes solutions from Dailymotion, Azerion and BeOp.

This new partnership demonstrates CMI Media Régions’ desire to accelerate the ‘drive to store’ strategy of its offering.
“This new collaboration marks CMI Media Régions’ determination to accelerate the ‘drive to store’ strategy of its digital offering, by providing its customers with benchmark solutions.

According to Pierre Moustrou, Managing Director of CMI Media Régions: “Sales issues are at the heart of our customers’ concerns. Generating traffic to their points of sale is therefore a key factor in activating regional or local campaigns. The accuracy of the geolocation and the quality of the data are vital factors to take into account. Proxistore’s expertise in this area will be a considerable asset in supporting our customers in this direction.

According to Bruno Van Boucq, founder and CEO of Proxistore: “We play an essential role in the French media ecosystem in the face of the GAMAMs. We enable local advertisers to accurately broadcast their messages in the best possible quality environment. We help quality agencies like CMI Media to boost the performance of proximity targeting for their local clients.

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