50% of retailers consider sales as an indispensable lever for their business

20 January 2025

πŸ“Š Figure of the week: 50% of retailers consider sales to be an indispensable lever for their business. 

This January rhymes with sales, in France as in Belgium! After a year marked by many challenges for physical commerce, retailers’ expectations remain high in the face of a customer base that is more selective in its purchasing choices. 

Against this backdrop, effective communication of offers becomes essential to attract customers to stores and maximize opportunities: stock clearance, loyalty, brand awareness, preparation for new collections… 

At Proxistore Group, we support retailers by enabling them to: 

βœ… Distribute their promotions to customers geolocated in their catchment area and therefore most likely to visit the store, 

βœ… Target precisely the profiles interested in their offers thanks to intentional and behavioral data,

βœ… Maximize the impact of their digital campaigns to transform sales into a genuine lever for success. 

πŸ”— And you, are you ready to maximize the impact of your sales with local and targeted communication? Find out how Proxistore can help. 

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