Successful local digital campaign: Proxistore, Au Bon Repos and Plus Agency join forces!
22 November 2024
🇬🇧: 🔹 Three-way collaboration for a successful local digital advertising campaign! 🔹
This week, we’re pleased to highlight our partnership with “Au bon repos”, Brussels’ largest bedding, furniture and home decoration store, in collaboration with their communications agency, “Plus Agency, Worldline Global Services”.
👉 The campaign’s drive-to-store objective was based on two key levers:
1. An 18% promotion on all items in the store,
2. A communication campaign to promote their Sunday opening.
Thanks to our geolocation and data technologies, we were able to deploy a targeted strategy in the key areas of Brussels and Walloon Brabant defined with the customer and reach a relevant audience, selected according to their geographical location and areas of interest: lovers of decoration, furniture, interested in the world of sleep, CSP++ profiles, etc.
🌐 In addition, as Brussels is a bilingual city, we distributed the local campaign to our network of partner publishers, both French- and Dutch-speaking, ensuring maximum coverage with the target audience.
💡 You too can boost your local digital communications and optimize your drive-to-store strategy thanks to our expertise! To find out more, contact our Customer Success team.
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
