Patented geolocation: An essential asset for your digital campaigns
8 April 2025
Faced with the limitations of conventional geolocation solutions, our patented technology is based on a unique innovation: the requalified IP address, a revolution in advertising targeting. It enables precise geolocation, even when the surfer refuses to share his or her position.
How does it work?
- When a surfer agrees to share his or her position, our system collects his or her precise coordinates and locates him or her using all available localization solutions (wifi, 3g, 4g, gps signal…), with the utmost precision.
- Our technology uses both the precise positioning of Internet users who have agreed to be geolocated, and their IP addresses. The latter are imprecise but allow us to cross-reference them by similarity with the IPs of users who have refused to share their positioning. By identifying these recurrences and similarities, we can precisely reposition users who refused the initial request.
- If a location cannot be determined with precision (in 10% of cases), our solution systematically disqualifies these profiles so as not to show them erroneous advertising and avoid any wastage for the advertiser. Advertising is therefore only shown when we are certain of the surfer’s geographical location.
What are the benefits for advertisers?
– Unrivalled precision: advertisers benefit from extremely precise hyper-local targeting, with no wastage, even when location sharing is refused.
– Enhanced impact: Advertising really does reach consumers located in the communication zone, significantly increasing traffic to the point of sale.
– Optimized budget: Each display purchased is consumed by a relevant target, maximizing return on investment.
Take action!
Opt for our patented geolocation solution and ensure maximum impact for your campaigns!
Contact us to find out how to optimize your drive-to-store strategy!
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
