Proxistore & GSL Groupe (Automotive sector) : A strategic collaboration

29 January 2025

This week, we highlight the collaboration between Proxistore Group and GSL Groupe to promote the Renault E-Tech Electric 2025 range in the Sambreville, Charleroi, La Louvière and Philippeville regions.

Thanks to our AdTech’s ultra-precise geographic targeting technology, Goeyens was able to deploy local and drive-to-store digital communication, targeting specific zip codes near the brand’s 6 points of sale, inviting consumers to visit its Lodelinsart showroom to test drive its vehicles.

🎯 What’s more, thanks to our intentional and affinity data, the campaign directly targets hybrid or electric car enthusiasts, optimizing the relevance and effectiveness of geolocation communication.

📅 Last but not least, by integrating an appointment button within the visual and a local repost displaying the showroom address, this campaign delivers maximum impact by combining visibility and customer engagement.

Would you also like to maximize your advertising impact? 🚀 Get in touch with Proxistore for assistance with your customized digital campaigns.

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