Customer case (interior design sector): CMI Media Régions and its client Heytens Drogenbos!
20 March 2025
Heytens Drogenbos, a specialist in made-to-measure window coverings, is relying on an ultra-targeted digital communications strategy to promote its free home advice service until the end of March, by distributing it to residents in and around its commune.
The communication strategy is hyper-personalized thanks to:
🔹 Precise geographic targeting: The campaign is broadcast to the zip codes of Drogenbos and neighboring communes, and is adapted to the two national languages according to the press media consumed by the target, such as Le Soir and Het Laatste Nieuws.
🔹 Advanced data targeting: Heytens has refined its local audience, specifically targeting lovers of high-end home textiles, personalized comfort and quality of life, in order to maximize the relevance and impact of its offer.
💡 The result? Tailor-made communication that directly reaches the right people, in the right place so that the message reaches the consumers most interested in the store’s action.
📢 If you too would like to communicate effectively on your offers, contact our Customer Success team!
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
