A good web service must be local to have a future. Every publisher must have the willingness to personalize all content whether at the editorial or advertising level. Proposing solutions such as geo-location to users is a way of offering advertising more suited to the needs of both surfers looking for proximity information and advertisers who want a better “web to store” transformation of their targets.
Proxistore is a European alternative to giants such as Google or Facebook, offering content publishers a way to monetize themselves by displaying customary and practical advertisements that are tailored to the needs of customers, respectful of the law and without being dependent on companies the United States.