Boost your local visibility with BookAd: the solution for reaching your ideal audience
20 August 2024
As a store manager, it’s important to communicate your offers to a digital audience interested in your message, because they’re located near your point of sale and/or have an interest in your offer.
Indeed, communicating to a perfectly targeted audience 🎯 will enable you to achieve a high-performance result in terms of point-of-sale traffic and return on investment.
But how do you get a detailed view of your local audience so you can deliver a message that matches their profile? Which audience is located in your catchment area? And what are they interested in?
Proxistore Group provides you with the “BookAd” platform to master your audience and communicate effectively with the public most likely to be interested in your communications and move around your outlet. 🎯
To do this, BookAd shares 4 essential pieces of information for quick decision-making:
💡 What audience is available in your catchment area?
💡 What digital media does this audience consult?
💡 What is the audience share of my competitors in my catchment area?
💡 What themes are my audience interested in?
The icing on the cake, BookAd is a cross-channel platform that lets you complement your digital DISPLAY communication with a range of additional channels to boost your local presence with your target: DOOH, SMS, Social Networks…
Feel free to try out BookAd – or ask our Customer Success for more information.
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
