Groupe Peyrot (Automotive sector) : a high-performance digital campaign at the Montpellier Auto Show!
3 January 2025
🚗 Campaign of the week : Groupe Peyrot Automobiles at the heart of the Montpellier Motor Show ! 🚗
With our partner CMI Media Régions and their client, the car dealership “Groupe Peyrot”, we implemented an innovative digital strategy to turn Show visitors into potential buyers.
🎯 Campaign objectives :
Thanks to our precise geolocation technology, we targeted visitors present in the Parc des Expositions de Montpellier, Ville, Métropole and CCAS area to present them with an exceptional salon offer:
🚘 More than 3,400 new Renault vehicles available in the 6 dealerships close to the show.
🛣️ Opportunity to book a test drive directly online.
💡 Intelligent targeting :
In addition to geolocation, “Groupe Peyrot” used our advanced data targeting tools to refine its local audience. The result: a campaign aimed specifically at car enthusiasts, frequent drivers and potential buyers looking for their next vehicle.
📍 Effective drive-to-store strategy :
This approach linked digital and physical, bringing hyper-qualified customers directly into the dealership.
👏 At Proxistore Group we’re proud to contribute to successful local digital campaigns and demonstrate, once again, the power of hyper-targeted advertising !
👉 You too can maximize the impact 🚀 of your campaigns with our geolocation and targeted data solutions. Contact us to find out more.
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
