According to the first festive season shopping report, the average shopping basket in December 2022 increased by 5%.

5 January 2023

According to the first report on the festive season by the Alliance du commerce, which brings together more than 250 textile chains, including department stores, shops experienced a revival of in-store traffic in December with the average basket increasing by 5%.

After the end-of-year festivities, which were decent in terms of sales even if they were not exceptional, the usual winter sales period began! It might sustain this slight upturn in shopping fever.

But only if communication is effective… In these times of crisis when customers are on the lookout for bargains, retailers must inform their customers about their discounts in the best possible way to increase their chances of attracting customers who live near their stores and are interested in their offers. Thanks to its own patented geolocation technology and its partnership with Sirdata, the leader in affinity audience segmentation, Proxistore is able to offer this highly effective targeting!

Do you need help with your winter sales campaign? Quick, 7 February isn’t far off 😉

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