Customer case study (footwear sector): Mephisto

30 September 2025

✨ Campaign of the week with Mephisto and CMI Media Régions ✨

This week, we are spotlighting Mephisto, the renowned footwear brand, and its agency CMI Media Régions, which leverage the power of Proxistore’s exclusive, unique, and patented digital advertising solutions.

🎯 Campaign objective:
To promote Mephisto’s new autumn-winter 2025 collection by inviting internet users to discover an interactive digital catalogue featuring the brand’s top models, ‘Soft Air’ technology and the addresses of the nearest shops.

📍 Localised and personalised targeting:
Our solution enabled us to distribute geolocated and tailor-made campaigns around each of the brand’s 21 points of sale (Paris, Caen, Nantes, La Rochelle, Bordeaux, Lyon, etc.), with customised catchment areas for each shopping district.

🚀 Dual targeting for powerful communication:
In addition to geolocation, Méphisto was able to refine its local target audience thanks to our behavioural and affinity data, reaching primarily the internet users most interested in its products.

📰 Premium distribution:
The advertisements were distributed via our network of premium partner sites such as L’Équipe, Gala, Le Journal des Femmes, and via major regional sites (Sud-Ouest, Le Dauphiné, L’Est Républicain, etc.) visited by internet users in the targeted areas.

💬 Our Customer Success team is ready to assist any brand that wants to excel in its local communication across multiple points of sale. Get in touch with us!