Case study (Decoration Sector): Colora

14 October 2025

This week, we focus on the decoration sector with Colora, the Belgian paint specialist, which is launching its promotional week from 13 to 19 October 👉 10% off the entire range in participating stores: Colora Huy, Colora Namur, Colora Mons, Colora Herstal and Colora Gozée.

🎯 Campaign objective: 

Thanks to Proxistore’s exclusive, patented technology, the geolocation-based campaign is only shown to internet users located in the target areas around the five points of sale.

📍 Smart targeting:

Beyond geolocation, audiences were refined to reach the most relevant profiles: interior design enthusiasts, homeowners, renovators, DIY enthusiasts, etc.

💡 Double impact: in-store & online!

The advert, displayed on our network of premium partner sites (national and regional press), links to the Colora website so that everyone can take advantage of the promotion both in-store and online.

A perfect balance between drive-to-store and drive-to-web, maximising the campaign’s performance.

🚀 And for all multi-outlet retailers looking to boost their local campaigns and generate qualified traffic, Proxistore is the ideal partner for accurate, effective local digital communication.