🚀On average, a consumer is influenced by 3.6 points of contact when buying a FMCG product.

28 May 2024

This statistic highlights the importance of a multi-channel, data-driven approach in Retail Media.

At Proxistore, we firmly believe that data is at the heart of any successful advertising strategy. From geolocation to consumer data, every piece of information enables campaigns to be precisely targeted and optimised for maximum impact.

Together, let’s continue to innovate and maximise the effectiveness of our systems by fully exploiting the potential of data!