Customer case study (Furniture sector): Au Bon Repos

27 November 2025

This week’s campaign features Au Bon Repos, a specialist in elegant and sustainable furniture and a client of the Plus Agency, which has chosen Proxistore to promote its Black Week in Brussels.

🎉 Black Friday is tomorrow, and the retailer ‘Au Bon Repos’ is letting the people of Brussels know by spreading its promotional campaign on the websites they visit most often.

The aim is to promote the ‘15% off all new orders’ offer and attract the consumers most likely to take advantage of it to the store. 🛋️

🎯 The highly targeted local digital campaign will be distributed during the promotional period, from 24 to 29 November, in strategic local areas in and around Brussels, which have been identified in collaboration with the advertiser.

👁️ To maximise the visibility and relevance of the campaign, it specifically targets certain audiences, such as enthusiasts of decoration, furniture, home improvement, etc.

📱💻 The advert, which will be distributed in French and Dutch, will be displayed on premium media sites, in customised and cross-device formats, for optimal visual impact, as close as possible to customers.

📍Au Bon Repos has also chosen our solution for measuring ‘store traffic’, which allows people exposed to local advertising and people who have visited the store to be linked.

👉 Are you active in the furniture, decoration or retail sector and communicating about an important event? Black Friday, end-of-year celebrations, sales… Proxistore helps you target locally, improve your drive-to-store results and measure the real impact of your digital communication.

👉 Contact our Customer Success team to launch your local digital communication!

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