Case study (Furniture sector): Dominique Rigo

24 November 2025

🚀 This week’s campaign with Plus Agency and its client Dominique Rigo, the benchmark for design and interior decoration in Belgium 🇧🇪.

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Dominique Rigo is launching a local campaign for its Black Week, which will take place from 25 to 29 November in its showroom in Uccle (Brussels).

🧭 Drive-To-Store objective: to reach consumers who are most likely to be interested in its offer AND to visit the shop.

Thanks to Proxistore’s technologies, the geolocation-based campaign combines:

📍 Precise geolocation of strategic communication areas defined with the advertiser.

💻 Bilingual and cross-device distribution on our network of premium publishers, including La Libre, La DH, Le Soir, Het Laatste Nieuws, Nieuwsblad, De Standaard, and more.

🎯 Targeting of qualified audiences: lovers of decoration, design and furniture, homeowners and ‘good deals/Black Friday’ profiles.

💡 Expected result: relevant visibility but also visitor traffic to the showroom.

📌 And after the campaign? Dominique Rigo wants to reconcile consumers exposed to advertising with those who visited the store. 👉 Proxistore makes this possible with its Drive-To-Store measurement, proving the real performance of local campaigns.

📍Notice to furniture and decoration retailers: For your key events (Black Week, sales, showroom openings, etc.), choose effective local communication with Proxistore.

🤝 Need advice or activation? Contact our Customer Success team!