Case study (Political sector): Amélie Pans

21 November 2025

This week, we are highlighting the new campaign by Amélie Pans, Brussels MP and municipal councillor for the municipality of Woluwe-Saint-Lambert, who has once again placed her trust in us to boost her local political communication.

🎯 Campaign objective: to encourage Brussels citizens, from 19/11 to 03/12, to subscribe to her newsletter ‘What’s new in Brussels?’, which covers topics such as mobility, housing, energy, health and Brussels news & current affairs in Woluwe-Saint-Lambert.

📍 A 100% local and strategic campaign! Thanks to our solutions, political communication is disseminated:

✔ In Brussels postcodes selected by the advertiser

✔ To qualified profiles interested in local life and political news

✔ On our premium French-language media network

✔ Across four adaptive formats (mobile, tablet, computer, etc.) to maximise attention and engagement

🛡️ Full compliance with TTPA regulations. While Meta and Google are withdrawing from political and social advertising, BookAd is establishing itself as the European, local and TTPA-compliant alternative, guaranteeing transparency and compliance for our political advertisers.

🤝 Why should political actors communicate through our digital advertising solutions? Because Proxistore allows them to:

✔ Communicate locally with the citizens concerned

✔ Target at neighbourhood, postcode or radius level

✔ Advertise on reliable media outlets, where citizens really get their information.

✔ Continue to communicate even where the American giants stop.

✔ 🇪🇺 Use 100% local, independent and compliant AdTech.

📩 If you are a politician, local authority, city council or public body, you too can optimise your local communications. Contact our Customer Success team!