50% of retailers consider sales as an indispensable lever for their business

20 January 2025

📊 Figure of the week: 50% of retailers consider sales to be an indispensable lever for their business. 

This January rhymes with sales, in France as in Belgium! After a year marked by many challenges for physical commerce, retailers’ expectations remain high in the face of a customer base that is more selective in its purchasing choices. 

Against this backdrop, effective communication of offers becomes essential to attract customers to stores and maximize opportunities: stock clearance, loyalty, brand awareness, preparation for new collections… 

At Proxistore Group, we support retailers by enabling them to: 

✅ Distribute their promotions to customers geolocated in their catchment area and therefore most likely to visit the store, 

✅ Target precisely the profiles interested in their offers thanks to intentional and behavioral data,

✅ Maximize the impact of their digital campaigns to transform sales into a genuine lever for success. 

🔗 And you, are you ready to maximize the impact of your sales with local and targeted communication? Find out how Proxistore can help. 

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