Proxistore revolutionises election communication with the launch of “BookAd Elections”

9 September 2024

Proxistore Group, a leader in local digital communication solutions for more than 10 years, in partnership with Rossel Advertising, announces the launch of “BookAd Elections”, a new version of its BookAd tool designed specifically for candidates in Belgian elections.

Already regularly used by major Belgian and French retail chains, BookAd has proven itself as an essential tool for optimising the local visibility of their outlets by accurately targeting their advertising campaigns to the biggest news sites, increasing their “drive-to-store” effectiveness.

Today, “BookAd Elections” enables candidates to maximise the impact of their election campaigns by precisely targeting their electorate within their municipalities and provinces thanks to Proxistore Group’s advanced geolocation technology.

Why choose BookAd Elections?

– Guaranteed success: During the 2018 elections, 62%* of candidates using the solution were elected, confirming the tool’s effectiveness (*Figure based on a panel of 800 user candidates).

– Targeted local presence: candidates can only distribute their ad to voters in their constituency.

– Privileged access to major news sites: Candidacies are posted on the news sites most visited by Belgian voters.

– Simple and effective: Using the ” BookAd Elections ” solution is fast and requires no technical skills.

– Monitoring and reporting: communicators receive a detailed report on the impact of their campaigns.

“BookAd Elections” offers packages for all budgets, starting from €149 incl. VAT per week, with 3 formulas to achieve different objectives: Visibility, Awareness and Impact.

More info : www.bookad.be