Proxistore adopts Kairos Fire technology.

1 March 2024

As a player in geo-targeted digital advertising, the Proxistore group has teamed up with Kairos Fire to measure and optimise its customers’ drive-to-store campaigns.

Proxistore offers tailor-made, omnichannel and data-enriched solutions to advertisers wishing to communicate on a local, multi-local and national level, within a precise geographical perimeter tailored to each need.

By working with a major player in the field of in-store measurement and advertising effectiveness, such as Kairos Fire, Proxistore is enhancing the measurement of the impact of its clients’ digital campaigns on visitor traffic to their points of sale.

The aim of this new collaboration is clear: to provide advertisers with even better information, boosting the performance of their drive-to-store campaigns and optimising their media spend.

“At Proxistore, we have always focused on meeting our customers’ needs by offering effective profitability tools. The intensification of our partnership with Kairos is a step in this direction and enhances our holistic offering of performance measurement and optimisation of digital campaigns at local, multi-local and national level. All to the advertiser’s advantage. Stéphane Denoiseux, Customer Success Director.

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