Customer case (DIY sector) : Brico
21 February 2025
Brico, the Belgian DIY chain, chose Proxistore to maximize the impact of its flash offer.
🔎 An ultra-targeted drive-to-store approach!
To reach its customers effectively, Brico has implemented a distribution strategy tailored to its 147 points of sale, taking into account the specific features of each store:
📍 BricoPlanit: geographic targeting by zip code
📍 Brico City: isochronous zone of 5 minutes by car around the point of sale.
📍 Brico: isochronous zone of 10 minutes by car around the point of sale
🎯 Relevant targeting thanks to data
Beyond geographic targeting, Brico has refined its local audience by addressing the most relevant profiles within its communication zones: DIY enthusiasts, DIY enthusiasts and those interested in home improvement. A strategic approach that guarantees maximum impact!
💡 What about you?
If you too would like to boost your offers with a high-performance drive-to-store strategy, contact our Customer Success team!
Press contact
- julie.dambly@proxistore.com
- +32 479 67 81 96
