Case study (Clothing sector): KIABI Belgium

7 October 2025

This week, we focus on Kiabi, which has chosen Proxistore’s exclusive, patented technologies to announce the opening of a new store in Huy 👶🧸

📍 Tailored local communication:

The campaign is being run in a specific geographical area around the store to inform local residents about the new opening.

🎯 Refined targeting:

The adverts were shown to a selected audience using our behavioural and affinity data, specifically women, mothers and those interested in children’s fashion. 👕👗🩳

💻 With just one click, internet users can find the address of the new store and all the practical information they need for their next shopping trip.

📱 Dynamic distribution:

The campaign ran for a fortnight around Huy, distributed across our network of premium partner sites and viewed locally by the target audience on their various screens.

📊 A measured Drive-to-Store system:

Our team analyses point-of-sale traffic in conjunction with the advertising campaign to measure the effectiveness of the strategy and the Drive-to-Store power of the campaign.

🚀 A great example of the combined power of our precise geotargeting and consumer profile targeting for effective and measurable local communication.

💬 Are you opening a new shop? Our Customer Success Team supports retailers in setting up their local campaigns! Contact them!