23% of B2B marketers and communicators say their biggest challenge today is measuring the effectiveness of their campaigns and demonstrating the return on investment for their spending.

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In these times of economic uncertainty, without a clear view of your ROI, it may be tempting to temporarily freeze your ad spend to save money. But in fact, a…

Continue Reading23% of B2B marketers and communicators say their biggest challenge today is measuring the effectiveness of their campaigns and demonstrating the return on investment for their spending.