As a player in geo-targeted digital advertising, the Proxistore group has teamed up with Kairos Fire to measure and optimise its customers' drive-to-store campaigns. Proxistore offers tailor-made, omnichannel and data-enriched…
2022 will have made a lasting impression on consumers, with the return of inflation, at more than 10% for food, according to NielsenIQ and Iri, and 7% for the economy…
While the current economic uncertainty is forcing companies to reduce marketing and advertising investments, we know the importance of maintaining brand awareness and using the right tools to achieve business…
According to the first report on the festive season by the Alliance du commerce, which brings together more than 250 textile chains, including department stores, shops experienced a revival of…
As a player in location-based digital advertising and the owner of a unique geolocation patent, we feel it is important to join forces with the most cutting-edge AdTechs on the…
According to a study by NielsenIQ in December 2022, one in three French people say they shop using the leaflets they receive at home. However, several food retail groups have…
While e-commerce was worth €129 billion in France in 2021 (Source FEVAD), the segment currently represents only 14% of retail sales. In other words, traditional trade still accounts for 86%…
While the current economic uncertainty forces companies to do more with less, marketers need to prove the ROI of their actions more than ever. Worse, managers are making it a…
Proxistore© announces the launch of ISOMETRIC BROADCAST and ISOMETRIC BROADCAST CUSTOM.
With a portion of the population preferring online to in-store shopping, is this the end of physical stores? Not really. Both types of shopping have their advantages. Physical stores allow…