79% of French people intend to give their mother a present!
On 12 and 26 May, Mother's Day will be celebrated in Belgium and France respectively. A must to attract your local audience to your point of sale! Did you know that…
67% of French people trust local media!
The 8th edition of the Media Rating study by Kantar reveals that local media continue to be trusted by the French, clearly outperforming social networks in terms of credibility for…
Proxistore, Sirdata and Gemius join forces through SalesAd
Launch of an innovative drive-to-store and data offering in Poland: Proxistore, Sirdata and Gemius through SalesAd join forces Proxistore, an adtech specialising in geomarketing, Sirdata, an expert in data and…
Nearly 60% growth for digital leaflets in 2023
Without a doubt, the #digitaltransformation is accelerating for local marketing 📈. Advertisers, going through a period of profound ecological, economic (rising paper prices) and legal (#OuiPub) transformations, need to find…
Proxistore embarque la technologie de Kairos Fire.
Proxistore adopts Kairos Fire technology.
As a player in geo-targeted digital advertising, the Proxistore group has teamed up with Kairos Fire to measure and optimise its customers' drive-to-store campaigns. Proxistore offers tailor-made, omnichannel and data-enriched…
Young redhead woman holding a grocery shopping bag isolated on yellow background having doubts while looking up
Consumers experienced 10% inflation in the food sector in 2022
2022 will have made a lasting impression on consumers, with the return of inflation, at more than 10% for food, according to NielsenIQ and Iri, and 7% for the economy…
The significant drop in cross-media investments (14.2%) due to difficulties in sourcing raw materials and increasing costs has a direct impact on the dynamics of the automotive sector.
While the current economic uncertainty is forcing companies to reduce marketing and advertising investments, we know the importance of maintaining brand awareness and using the right tools to achieve business…
According to the first festive season shopping report, the average shopping basket in December 2022 increased by 5%.
According to the first report on the festive season by the Alliance du commerce, which brings together more than 250 textile chains, including department stores, shops experienced a revival of…
A powerful partnership to optimise your drive-to-store campaigns!
As a player in location-based digital advertising and the owner of a unique geolocation patent, we feel it is important to join forces with the most cutting-edge AdTechs on the…
Businessman puts a brick on a static made bricks. Concept of growing statistics and success
Retailers see an 8% increase in turnover for customers targeted by a customised promotion.
According to a study by NielsenIQ in December 2022, one in three French people say they shop using the leaflets they receive at home. However, several food retail groups have…
Traditional trade still accounts for 86% of transactions, and even more than 90% for large-scale food retail.
While e-commerce was worth €129 billion in France in 2021 (Source FEVAD), the segment currently represents only 14% of retail sales. In other words, traditional trade still accounts for 86%…
Image of augmented reality (AR) using a smartphone, AR (augmented reality) displayed in accordance with a smartphone
As a result of the crisis, 78% of marketers say they now have to demonstrate the ROI of their campaigns to hold onto their budgets…
While the current economic uncertainty forces companies to do more with less, marketers need to prove the ROI of their actions more than ever. Worse, managers are making it a…