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Press release - Dmexco 2018

Proxistore will be at Dmexco 2018 to present its new Widget for Publishers.

PRESS RELEASE
Published on 31th august 2018

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LIDL plays the « digital » proximity for the holiday season.

Lidl boosts its promotional offers during the three rush-weekends of December by inviting the consumer to the nearest point of sale.

PRESS RELEASE
Published on 19th december 2017

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Proxistore: a trusted partner, 100% legal geolocation

Whether on the advertiser's or Surfer's side, the concept of geolocation, or data-sharing in the broadest sense of the term, despite its relevance, can sometimes cause concern...

Articles
Published on 18th december 2017

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Proximus surfed on hyperlocation this summer

This summer Proximus has decided to reinforce the quality and accessibility of its network on high summer traffic locations : stations, concerts and malls! To deliver its message, Proximus called upon Proxistore, a leader in geo-localised digital advertising.

PRESS RELEASE
Published on 26th october 2017

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The first programmable geo-localized display platform is born!

Proxistore launches its new programmatic platform allowing advertisers, whether single or multi-brand, integrated or franchised, Reseller representatives and Media Agencies representatives to create, manage, purchase or even optimize their geo-located online advertising campaigns.

PRESS RELEASE
Published on 14th september 2017

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Proxistore will be attending Dmexco, Paris Retail Week and WAN IFRA in September and October 2017.

Request a meeting! Next 13 and 14 September, Proxistore will attend for the third time Dmexco in Cologne. Dmexco is the global business and innovation event of today’s and tomorrow’s digital world, so naturally our team will be there with its powerful geotag engine and its local advertising easy to use automation platform. Come and visit us on our booth C071-D078 (Hall 6).

Articles
Published on 7th august 2017

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The Proxistore programmatic platform, a unique tool

In the context of digital marketing, programmatic platforms designate the automation of the purchase and sale of advertising space between publishers and advertisers. This automation has revolutionized the advertising industry on the internet and marketing budgets for some years.

Articles
Published on 26th june 2017

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How does geotagging work?

Geotag on the Internet is usually done in two ways: One way is with the computer IP-address, the other is with the html5. Proxistore has been able to develop their own geotagging system which is unique in Europe. But how exactly does all of this work?

Articles
Published on 23rd may 2017

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How does the patented geotagging system of proxistore work ?

Communicate online in a geolocalized and hyper precise way thanks to our cascading geolocation system. When a surfer is in front of one of our partner’s websites on the Proxistore network, we verify his location in order to provide him with a targeted ad, based on his geolocation...

Articles
Published on 23rd may 2017

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How to optimize my advertising space ?

Proxistore allows publishers to offer a tailor made solution to advertisers who want to target their audiences more precisely, while still communicating on premium quality websites. The catchment area is therefore more restricted allowing advertisers a media coverage on websites that are usually too expensive.

Articles
Published on 23rd may 2017

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Geo-location and mobile sites?

The design and functionalities of the Mobile format have been adapted to provide the best possible experience...

Articles
Published on 23rd may 2017

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Why is geo-localization useful?

A good web service must be local to have a future. Every publisher must have the willingness to personalize all content whether at the editorial or advertising level. Proposing solutions such as geo-location to users is a way of offering advertising more suited...

Articles
Published on 23rd may 2017

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Why opt for local advertising?

Whether a small organization, SME, large company, Publisher or Reseller, you may wonder why use local advertising campaigns? And more particularly why use digital local advertising?

Articles
Published on 23rd may 2017

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Fran Ares - CEO from Glocally

The proximity between the target and the sales outlets is, for us, a very important driver, which determines whether there is an act of purchase; it seemed natural to us to propose Proxistore, to our customers and brands, as a local solution to their communication needs, in addition to our other channels, online or offline.

Case Study
Published on 23rd may 2017

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