Boost your Black Friday!

10 November 2025

🎯 What if Black Friday became your best lever for local performance? Find out how 👇

🗓️ 28 November marks the start of a decisive period for retail, between Black Friday and the end-of-year holidays.

While e-commerce remains a powerful source of inspiration and comparison, data shows that physical stores are regaining a central place in the purchasing journey.

➡️ The point of sale is no longer just a place of conversion: it is a medium in its own right, capable of creating value (proximity, trust and immediacy are decisive levers during this key period) and amplifying the performance of your digital devices.

👉 Digital prepares and inspires. The shop reassures and triggers the purchase.

What if you combined the two to maximise your local performance?

The challenge for brands is to connect digital and local to generate qualified traffic, both online and in-store.

At Proxistore, we support advertisers in activating their local digital, drive-to-store and drive-to-web campaigns by targeting the consumers who are most receptive to their offers and located in the heart of their points of sale’s local catchment areas.

📍The key to success this Black Friday: agile, contextualised and measurable local communication. The brands that will come out on top are those that can intelligently orchestrate the complementarity between digital visibility and impact on the ground.

⏰ There’s still time to boost your visibility for Black Friday and the festive season! Contact our Customer Success team by email.

#RetailStrategy #LocalMarketing #RetailMedia #DigitalCommunication #Proxistore